ETF Trends 2026: Alpha, Income & More - Sponsored by WE

Julie Abbett leads J.P. Morgan’s Americas ETF Sales for Equities and Credit, where she drives the firm’s ETF execution sales model through strategic partnerships and deep engagement across the ETF ecosystem. Julie brings a unique perspective, having built her career on both the asset management and trading sides of the business. Before joining J.P. Morgan, Julie headed ETF Execution Sales at Deutsche Bank, covering RIAs, ETF portfolio managers, and traditional asset managers. She previously served as Senior Vice President and Head of Portfolio Management at IndexIQ, where she managed a suite of liquid alternative ETFs, and spent nine years as a quantitative equity portfolio manager at Deutsche Asset Management. In her current role within J.P. Morgan’s Corporate Investment Bank, Julie is at the center of ETF innovation—collaborating with ETF issuers, advising clients, and helping to bring new products and trends to market. Her background in running quantitative equity strategies and building ETFs enables her to share best practices and insights with clients, making her a trusted partner for issuers and investors alike. Julie’s cross-asset expertise and hands-on experience have made her a go-to resource for clients navigating the rapidly evolving ETF landscape.

Lubna Lundy is director of investment product for Fidelity Investments. Fidelity Investments is a leading provider of investment management, retirement planning, portfolio guidance, brokerage, benefits outsourcing, and other financial products and services to institutions, financial intermediaries, and individuals. In this role, Ms. Lundy is responsible for product strategy, development, management, and advocacy for Fidelity’s thematic and sector strategies. Prior to assuming her current position Ms. Lundy was a director of product management in Fidelity Institutional (FI) supporting platform solutions for exchange-traded funds (ETFs), mutual funds, alternative investments and 529 plans. She has been in the financial industry since 2010. Ms. Lundy earned her bachelor of science degree in risk management and insurance from St. John’s University. She also holds the Series 7, 24, and 63 licenses.

Roxanna Islam, CFA, CAIA, is the Head of Sector and Industry Research at VettaFi and an author at ETF Trends. She has over 12 years of experience in the investment industry with in-depth knowledge of macro trends, transportation, logistics, and electric vehicle industries. In her role at VettaFi, she is responsible for research on the ETF market, focusing on sector, industry, and thematic ETFs. Her commentary has been featured in various publications.